At Gotham Coders, our brand represents innovation, trust, and excellence in the tech industry. This page is designed to provide you with all the essential elements to represent our brand accurately and consistently. From logos and colors to usage guidelines, we ensure our identity is communicated effectively across all platforms.
1. Logo
Our logo is the visual cornerstone of Gotham Coders. It reflects our commitment to cutting-edge solutions and professional excellence.
- Primary Logo:
The main logo includes our brand name in bold typography with a sleek icon representing innovation and technology.- Formats Available: PNG, JPEG, SVG
- Colors: Black, White, Yellow
- Usage Guidelines:
- Maintain clear spacing around the logo to preserve its visibility.
- Avoid altering proportions, colors, or orientation.
- Use the black logo on light backgrounds and the white logo on dark backgrounds.
2. Colors
Our brand colors communicate clarity, professionalism, and innovation. Consistent use of these colors helps build a strong and recognizable identity.
- Primary Colors:
- White (#FFFFFF): Represents simplicity and transparency.
- Black (#000000): Denotes strength and reliability.
- Yellow (#FFD700): Highlights energy, innovation, and optimism.
- Color Usage:
- Use black for typography and major design elements.
- Yellow is ideal for highlights, accents, and call-to-action buttons.
- White is the preferred background for a clean, modern look.
3. Typography
Our typography ensures readability and maintains a professional tone across all communications.
- Primary Font:
- Typeface: Montserrat
- Use: Headlines, subheadings, and CTAs
- Secondary Font:
- Typeface: Roboto
- Use: Body text and detailed content
Typography Guidelines:
- Headlines should use bold or semi-bold weights.
- Maintain a consistent font size hierarchy for readability.
4. Imagery
Images used by Gotham Coders reflect innovation, collaboration, and technology. Use high-quality images that align with our brand’s tone and message.
- Preferred Style:
- Modern, clean, and minimalistic.
- Focus on tech-driven themes such as AI, software development, and workflow automation.
- Prohibited Use:
- Avoid using stock images that feel generic or unaligned with our mission.
5. Tone and Voice
Gotham Coders communicates with a tone that is professional yet approachable. Our voice is clear, confident, and customer-focused, ensuring we resonate with businesses seeking innovative solutions.
Key Attributes of Our Tone:
- Professional: Showcasing expertise and reliability.
- Approachable: Simple and friendly language that connects with clients.
- Innovative: Highlighting our forward-thinking and cutting-edge solutions.
6. Iconography
Icons represent our services and values. We use modern, flat-design icons to symbolize concepts like AI, blockchain, automation, and more.
Icon Usage Guidelines:
- Maintain consistent line weights and styles.
- Use brand colors for icon fills and strokes.
- Avoid overcrowding or overusing icons on a single page.
7. Social Media Assets
Our social media assets ensure consistency across all platforms.
- Profile Images:
- Use the logo with sufficient padding and appropriate colors.
- Cover Photos:
- High-resolution visuals showcasing our tagline, “Innovating Tomorrow, Today”.
8. Tagline
“Innovating Tomorrow, Today”
This tagline reflects our mission to deliver transformative solutions that empower businesses for the future.
Tagline Guidelines:
- Use the tagline in conjunction with the logo on marketing materials.
- Avoid rephrasing or altering the tagline’s wording.
9. Templates and Examples
To help maintain brand consistency, we provide ready-to-use templates for:
- Presentations
- Proposals
- Business Cards
- Email Signatures
10. Contact for Branding Inquiries
For any questions about using Gotham Coders’ brand assets or requests for customized materials, please reach out to us:
Email: [email protected]
Phone: +1 (213) 262-0974